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Whether it’s a cofounder, early hires, or your first customers, you must know how to identify the right type of people and how to connect with them.

This guide will give you the step-by-step process to ensure your USP positions your brand for success.

In this article, we will look at what it takes to become a successful startup founder.

Growth hacks for start-ups can be an effective and often inexpensive way to help your start-up business or venture acquire new and loyal customers, sell services and products, and establish brand recognition

In this guide, we’ll break down the basics of test iteration for SaaS startups and cover six tangible examples of test iteration in action.

Product/market fit is a scenario that occurs when a business’s value proposition, its customers, and its distribution channels finally sync.

Are you struggling to convince investors to back your startup? You’re not alone, but the reason for your difficulties may be simpler than you think. Granted, fundraising has been getting harder over the past few years. Still, some startups excel whilst others become stuck. Those becoming stuck often lack a clear understanding of their traction. During my last three years as a venture capitalist and mentor, I've worked with over 100 early-stage startups. Most of them had one thing in common – th

You can't start making those investments until you've validated your idea. So do the work and cycle through as many ideas as possible where your only investment is time.

Story about how everything doesn't have to be perfect to work. 🎣

If you’re in the world of business, you probably know the importance of continually expanding to be successful. And while there are many different ways to do this, one of the most effective is through content marketing. But what if you're not sure how to get started? Or if you've tried it before but haven't seen the results you were hoping for? In either case, we've got you covered. This post will discuss some powerful content marketing strategies for growing your startup. What is content mar