Mari Luukkainen

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Last updated: January 26, 2025

How to generate lead magnets with ChatGPT (practical example)

February 7, 2023

How to use ChatGPT to create lead magnets as a MQL conversion goal of your organic traffic.

Marketing

How to use OKRs for your startup's marketing strategy

February 6, 2023

By setting these objectives and key results, you create measurable goals that everyone in the organization can work together to accomplish.

Marketing

How to make meetings efficient

January 30, 2023

TLDR; set an agenda ahead of time, stick to time limits, keep meetings small, involve everyone in discussions, and encourage open dialogue whenever possible.

Startups

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3 SEO tips: how to optimize your startup's search engine visibility (3/3)

January 23, 2023

For startups, SEO is no longer an afterthought; it’s a fundamental component of online success. Here are some tips to help boost your SEO efforts.

Marketing

3 SEO tips: how to optimize your startup's search engine visibility (2/3)

January 16, 2023

SEO aims to ensure your website is optimized for the keywords customers use to search for your products and services. Here are some top tips to help startups make the most of their SEO efforts.

Marketing

Examples of product marketing

January 9, 2023

It doesn’t matter what products or services you sell or to whom you’re trying to sell them. Your company’s product marketing strategy plays a pivotal role in your success or failure.

Marketing

OKRs for sales

December 19, 2022

Follow the guidelines here and use the examples as inspiration to create OKRs that keep your team motivated and set them up for long-term success.

Startups

Test iteration: core process of growth hacking

December 12, 2022

In this article, I will show you how to make growth hacking work by reducing it to its barebones: test iteration.

GrowthGrowth Hacking

Webflow + Zapier — marketing automation made simple

December 5, 2022

A key lever to scalable growth for any startup is understanding the most profitable traction channels and automating them.

Marketing

Fundraising tips And 5 great pitch deck examples

November 28, 2022

Here are some tips to get started and some pitch deck examples you can take inspiration from.

StartupsFundraising

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