Mari Luukkainen

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Last updated: March 12, 2026

Reddit is the most underrated channel for LLM visibility

March 12, 2026

LLMs pull from Reddit more than almost any other source. Here's how to use that for your brand without getting banned.

Marketing

How to set up a Next.js marketing website with AI in one afternoon

March 11, 2026

You don't need a web developer to ship a fast, modern marketing site. Here's the exact setup I'd use today with Cursor, Claude, Vercel, and a few tools that handle the rest.

MarketingStartups

How I built a 400-page glossary on Shopify with programmatic SEO

March 10, 2026

Shopify isn't built for programmatic SEO. But metaobjects, Liquid templates, and a Node.js script made it work.

Marketing

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Why most AI startups have a distribution problem, not a tech problem

March 10, 2026

Everyone's building on the same foundation models. The ones who win won't have better AI. They'll have better distribution.

StartupsVenture CapitalMarketing

The generational shift that broke your go-to-market

March 9, 2026

By 2034, 80% of the workforce will be Millennials, Gen Z, and Gen Alpha. If your GTM still targets the people who bought from you in 2015, you're marketing to a shrinking audience.

MarketingStartups

I built a mini admin panel so our team could stop asking me to post things

February 2, 2026

Stop buying SaaS for problems you can solve in a morning.

Vibe Coding

There's a $200B market nobody's building for

February 2, 2026

I found a Minecraft mod generator that's created 190,000+ mods.

Startups

Building programmatic SEO at scale with AI coding assistants

January 29, 2026

A complete set of AI coding assistant skills for building programmatic SEO at scale. Covers data architecture, templates, metadata, quality guards, and LLM visibility.

Startups

The habit moat: why B2C retention is about routines

January 27, 2026

The difference between a product people like and one they keep? Whether it finds a role in their routine.

Startups

Markdown vs Database for Programmatic SEO: Running the experiment on myself

January 25, 2026

Looking for the ceiling. Starting to think there isn't one.

Marketing

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