Startups
How diversity shapes resilient founders
I talked about how diversity drives resilience and growth at Slush.
Blog
Early-stage startup growth articles by Mari Luukkainen.
Personal
How Herizon achieved over 10% MoM growth by launching successful employment partnerships
Over 10% MoM growth story by using personalized outreach, and launching success-based city partnerships.
Startups
Startup founders could already be enjoying a 4-day work week
Achieve a shorter workweek by focusing on high-impact tasks instead of avoiding them.
Startups
You don't need €10k to validate your idea
Why early-stage founders should focus on validating ideas with resourcefulness, not large budgets or funding.
Startups
The "I need money for marketing to grow" trap
Simply adding money won’t solve your growth challenges.
Startups
The opportunity in overcomplication: a perfect time to build a simplified competitor
Seize the moment: build a simplified competitor as overcomplicated apps lose their focus and frustrate users.
Startups
You should raise your bridge round from your current investors
Why you should raise your bridge round from current investors: speed, trust, better terms, and avoiding valuation traps.
Startups
Founder's Associates: Trend worth considering?
Should you jump on the bandwagon?
Fiction
Mortuary
When the dead watch, escape is no longer an option. A horror short story.
Startups
Why startups should focus on industry standard traction numbers in their data room
Why making your numbers easy to digest makes sense.
Personal
Toilets and THC in the storage biz
Tales from the boring businesses: the unexpected twists in the world of storage unit rentals.
Personal
Queer eye for the VC guy (or gal): Why I'm joining an LGBTQ+ fund
This isn't just an impact decision; it's a strategic money decision for the future.
Herizon
My nonprofit is the startup I always dreamed of
"Mari, when will you start your own startup?" Here it is, finally.
Startups
Rise of SAFE monsters
It seems that in today’s opportunistic market, the concept of a clean cap table is becoming a thing of the past. Here's tips how to deal with it.
Startups
What investors really mean by "traction"
It's like being asked to explain the meaning of life in a single breath.
Startups
The quality obsession every Finnish B2C startup needs
In the fiercely competitive world of B2C startups, quality isn't just a feature.
Growth
The high achiever's paradox: Navigating growth hacking's stop-and-go process
How high achievers can master growth hacking by integrating strategic pauses for reflection and documentation, ensuring efficient progress and team synergy.
Startups
When gaming gurus go startup: a fresh play in Finland's ecosystem
Exploring the impact of gaming industry veterans on the Finnish startup ecosystem, highlighting their unique approach to creativity, iteration, and prototyping in driving innovation.