Mari Luukkainen

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Last updated: January 26, 2025

Growth hacks for B2B SaaS

May 8, 2023

In this article, we'll explore some actionable growth hacks for B2B SaaS companies.

StartupsGrowthGrowth Hacking

Using OKRs to drive success in social media marketing

May 1, 2023

Using OKRs to guide your social media marketing efforts, you can ensure that your team is focused on achieving the outcomes that matter most to your business.

Marketing

How to use OKRs to drive success in email marketing

April 24, 2023

By using OKRs to guide your email marketing efforts, you can ensure that your team is focused on achieving the outcomes that matter most to your business.

Marketing

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Investors want to see cash efficiency: what does it actually mean

April 3, 2023

Cash efficiency involves the careful handling of cash as an asset in your business. Poor management of cash can lead to large losses for a company, and it greatly decreases the efficiency and profit of the business.

StartupsFundraising

How to set and achieve your startup's goals

March 27, 2023

Setting goals for your business can help you stay organized and motivated so you can keep pushing forward. Here's one way to set and achieve the goals that will lead your startup to success.

Startups

How to measure the ROI of your startup's SEO efforts

March 20, 2023

By understanding the different metrics related to SEO, you can determine whether or not your efforts are paying off. Let’s take a look at some of the key metrics for measuring ROI from SEO.

Marketing

I'm a new Head of Growth, what should I do first

February 27, 2023

Overall, the key to regularly reviewing and adjusting your growth plan is to remain flexible and adaptable, and to be willing to make changes as needed in order to drive growth and achieve the company's goals.

Growth

Growth marketing team structure

February 20, 2023

If you are looking to get started with (or as) a growth marketing team, here are a few steps you can take to ensure that your efforts are successful.

Marketing

Growth team structure

February 13, 2023

Growth team structure examples and how to get started.

Growth

5 ChatGPT B2B lead magnet ideas with prompt examples

February 10, 2023

Here you can find a list of examples of how to use ChatGPT to generate different types of lead magnets for your B2B business. I hope this guide helps you to get the most out of your lead generation strategy.

Marketing

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