Template spine
A consistent page structure for each page type (use case, glossary, KB, etc.) so users and machines know where to find definitions, steps, mistakes, and related links.
Last updated: December 12, 2025
Definition
A consistent page structure for each page type (use case, glossary, KB, etc.) so users and machines know where to find definitions, steps, mistakes, and related links.
In practice
- Use a repeatable section order across pages so scanning becomes automatic.
- Design internal linking so every page points to 3–5 related entities and never ends in a dead end.
Common mistakes
- Letting every page invent its own structure (hard to maintain, hard to retrieve for LLMs).
- Overstuffing pages without clear headings and first-screen context.
Related terms
- Programmatic content (in GTM30) — A structured system (not a pile of long-tail pages) that turns your website into: a discoverability layer, a single source of truth for your narrative, and a data layer for automation, CRM, and LLMs.
- pSEO (programmatic SEO) — Programmatic content page generation driven by a stable entity model and templates — designed to produce canonical, indexable pages that emit consistent signals.
- Entity model — A small, stable set of entities (problems, use cases, roles/personas, industries, etc.) and their fields/relationships that power content, analytics, automation, and LLM retrieval.
- Canonical page / canonical link — The single page you want threads, content, ambassadors, and internal tools to link to for a topic — so knowledge compacts instead of fragmenting across repeated answers.
- Structured data (JSON-LD) — Machine-readable page metadata (schema.org) embedded in pages so crawlers and LLMs can reliably interpret content types, entities, and relationships.