Programmatic content (in GTM30)

Definition

In practice

• Start from the entity model and template spines; generate pages that are consistent and machine-readable.
• Make sure every page emits stable signals (entity + intent + audience) so tools and teams can reuse them.

Common mistakes

• Generating long-tail pages without an entity model (content drifts, routing breaks, and signals become noisy).
• Treating programmatic content as "SEO-only" instead of a shared narrative + data backbone.

Related terms

• pSEO (programmatic SEO) — Programmatic content page generation driven by a stable entity model and templates — designed to produce canonical, indexable pages that emit consistent signals.
• Entity model — A small, stable set of entities (problems, use cases, roles/personas, industries, etc.) and their fields/relationships that power content, analytics, automation, and LLM retrieval.
• Canonical page / canonical link — The single page you want threads, content, ambassadors, and internal tools to link to for a topic — so knowledge compacts instead of fragmenting across repeated answers.
• Traits — Machine-readable tags derived from page views and behavior (tied to entities) that feed analytics, automation, and CRM without manual interpretation.
• Structured data (JSON-LD) — Machine-readable page metadata (schema.org) embedded in pages so crawlers and LLMs can reliably interpret content types, entities, and relationships.
• Template spine — A consistent page structure for each page type (use case, glossary, KB, etc.) so users and machines know where to find definitions, steps, mistakes, and related links.
• LLM readiness / LLM visibility — Designing pages so LLMs can retrieve and summarize accurate answers from canonical, structured sources (clear headings, consistent sections, and entity-keyed content).

Related GTM30 pages

• Programmatic content blueprint