Blog

We built a big data SaaS no one wanted until suddenly everyone did.

The people who used to make purchase decisions ten years ago aren’t the same people making them today.

How indie devs and startup founders can spot business ideas by solving everyday problems, testing simple fixes, and scaling what works.

It just slows everything down.

Making prompts reliable.

A Finnish woman made six figures from mom blogs even while in prison. I tried to copy it as a teenage nerd and failed.

Programmatic content that actually ranks.

AI search uses authority signals to shape AI answers. Here’s how SEO, trust, and LinkedIn influence what gets quoted.

How Freska built and evolved product–market fit by shifting ICPs from millennials to moms to high-income families.

Seen this fail in VC dealflow and still giving it a shot. Turning my growth model into a product, with a different approach.