Mari Luukkainen

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Last updated: January 26, 2025

How to get things done with extremely busy people

November 15, 2021

Stick to the point, demonstrate that you’re offering value, rather than wasting your recipient’s time, and keep it concise, you’ll have a better chance of receiving a speedy reply.

Startups

Finding & communicating the purpose (founder's guide to narratives)

November 12, 2021

Your startup’s purpose is the “why” behind your company. It is the reason for your existence and specifies the benefit your company will bring to the world.

Startups

OKRs, explained through Squid Game

November 5, 2021

Ins and outs of the OKR framework, through the lens of Squid Game. In case you’ve been living under a rock and haven’t watched the show, be warned of the spoilers ahead!

RandomStartups

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Product marketing OKRs: practical examples and how to use them

November 2, 2021

Have you set goals for your startup yet? If not, wait no longer.

MarketingStartups

Best Zaps for startups (Zapier tips)

August 3, 2021

Juggling between tasks can make you go crazy - unless you have a lantern genie to help you out. That's Zapier.

Startups

Ethnographic research for startups: how to truly understand your customer

July 14, 2021

In this article, we explore what ethnographic research is and how it fits into the startup scene.

Startups

A Startup Founder's Guide to Personal Branding - Why and How

May 7, 2021

Having a strong personal brand as a founder can make the difference between your startup being a success or another failed idea.

Startups

Aloin kouluttamaan kasvuhakkereita ja koulutin 50. Mitä opin?

January 6, 2021

Opit 8 koulutusryhmää myöhemmin.

PersonalFinnishHerizon

Ultimate guide to growth hacking for SaaS (2020)

November 10, 2020

In this guide, we’re going to take a look at the best practices for SaaS growth hacking in 2020; from acquiring customers on the fly, to making sure your company achieves profitability within the first few months.

StartupsGrowthGrowth HackingMembers only

Aloin kouluttamaan kasvuhakkereita – tausta, tulokset, tulevaisuus

February 8, 2020

Uskon, että tämän nopean data-analyyttisen testaamisen taidon implementointi yhä useampiin startup-yrityksiin Suomessa mahdollistaa meille useampia menestystarinoita

PersonalFinnishHerizon

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