Mari Luukkainen

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Last updated: January 26, 2025

Is it really worth their time? How a 15-minute demo can drain one hour’s cognitive capacity

March 28, 2022

What you can do to optimize and respect both their and your time and brain capacity and how you can best use your four to five golden hours of the day.

Startups

Product-Led Marketing: How to create a product that sells itself

March 21, 2022

In this post, we're going to be explaining more about what product-led marketing is and why you might want to use it.

MarketingStartups

Best practices for B2B SaaS landing pages

March 14, 2022

In this article, we will go over the essentials to help you build landing pages that convert.

MarketingStartups

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Can female NFT artists close the crypto gender gap?

March 10, 2022

As investor interest shifts towards NFT artworks, will female artists be able to close the gender gap?

Random

How to structure and hire a growth team

March 7, 2022

If you want to supercharge your startup’s growth, you better bring a growth team on board.

GrowthStartups

OKRs explained through Harry Potter

February 28, 2022

Harry banished Lord Voldemort in The Sorcerer’s Stone, but that doesn’t mean that he completed his first objective and obtained the key result.

RandomStartups

I sold $30K/month worth of diapers on eBay (how to make money online #2)

February 21, 2022

Miami, Florida, relaxing and figuring out what I’m going to do next. This time, I ended up trying out dropshipping.

PersonalSide HustlesStorytime

Marketing OKRs: Practical examples and how to use them

February 14, 2022

As with anything else in business, OKRs will naturally gain momentum as your team experiences success along the way. Choosing attainable (but challenging) Objectives and aligning them to the right key results will keep your team motivated to succeed.

MarketingStartups

5 great B2B growth hacks from Icebreaker.vc portfolio companies

February 7, 2022

If you run a B2B company, you may struggle to find creative growth ideas.

PersonalStartupsGrowth Hacking

I have 1M€ ARR agency business - Here's how I failed twice before

January 31, 2022

I had an idea of scaling what I do when I started my career in affiliate marketing as a kid. Now it's a 1M€ ARR business, but before making it work, I failed twice.

PersonalStorytimeStartups

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