Mari Luukkainen

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Last updated: January 26, 2025

Growth hacking pitfalls - reasons behind "GH doesn't work for us"

May 25, 2022

Growth hacking works for every single company at any stage IF you don't step into these common pitfalls.

GrowthGrowth HackingMembers onlyVideo

AAARRR funnel growth hacking step by step

May 23, 2022

Most startups and small business entrepreneurs have heard the term “pirate metrics” thrown around. It’s not some lofty snake oil-style methodology — in fact, startups and entrepreneurs can get a lot out of the AAARRR funnel.

GrowthGrowth Hacking

5 cases from my deep SEO past

May 16, 2022

Me and my awesome cousin Jarno had a late night SEO nostalgia which felt worth of sharing - enjoy 5 nostalgic SEO cases from the last decade...

PersonalMarketingStorytime

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How to get started with product-led growth

May 9, 2022

To compete at the top of the industry and build a truly great software company, you need to apply a product-led strategy.

Growth

Making your non-systematic ecommerce growth more systematic

May 5, 2022

During this session I'll dig into how Virtasenkauppa doubled its revenue in one year with a model we've been replicating with other ecommerce clients as well.

GrowthGrowth HackingMembers onlyVideo

Beyond lead generation: sales and customer success growth hacking

May 2, 2022

Growth hacking is mostly focused on initial marketing or lead generation. But what happens after that?

StartupsGrowthGrowth Hacking

Transformation from a sales driven B2B to inbound driven growth

April 22, 2022

"We got to 1M€ ARR by doing outbound sales and now want to test inbound." Say no more!

StartupsGrowthGrowth HackingMembers onlyVideo

How to fit a growth team into the organization (practical examples)

April 18, 2022

In this article, I’m going to show you exactly what your Head of Growth should be doing, how major companies like AirBnB and Facebook fit their growth teams into their organizations, and how you can make your growth team work in sync with the rest of your organization.

Growth

How to turn your outbound B2B sales toward inbound sales

April 11, 2022

Inbound sales have been the secret to success for B2C businesses since the early 2000s. But what about B2B sales?

Marketing

Let's learn Ideal Customer Profile (ICP) value generation with Galactic Gaylords NFT

April 4, 2022

If Galactic Gaylords can do it, so can you.

RandomStartups

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