Mari Luukkainen

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Last updated: January 26, 2025

How Herizon achieved over 10% MoM growth by launching successful employment partnerships

November 25, 2024

Over 10% MoM growth story by using personalized outreach, and launching success-based city partnerships.

PersonalStorytimeHerizon

Startup founders could already be enjoying a 4-day work week

October 21, 2024

Achieve a shorter workweek by focusing on high-impact tasks instead of avoiding them.

Startups

You don't need €10k to validate your idea

October 14, 2024

Why early-stage founders should focus on validating ideas with resourcefulness, not large budgets or funding.

Startups

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The "I need money for marketing to grow" trap

October 7, 2024

Simply adding money won’t solve your growth challenges.

StartupsMarketing

The opportunity in overcomplication: a perfect time to build a simplified competitor

August 26, 2024

Seize the moment: build a simplified competitor as overcomplicated apps lose their focus and frustrate users.

Startups

You should raise your bridge round from your current investors

August 5, 2024

Why you should raise your bridge round from current investors: speed, trust, better terms, and avoiding valuation traps.

StartupsFundraising

Founder's Associates: Trend worth considering?

July 25, 2024

Should you jump on the bandwagon?

Startups

Mortuary

July 15, 2024

When the dead watch, escape is no longer an option. A horror short story.

Fiction

Why startups should focus on industry standard traction numbers in their data room

June 17, 2024

Why making your numbers easy to digest makes sense.

Startups

Toilets and THC in the storage biz

June 10, 2024

Tales from the boring businesses: the unexpected twists in the world of storage unit rentals.

PersonalStorytime

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