Testing
The focus on running tests where outcomes aren’t known upfront. Testing is executed as part of a repeatable cycle and documented thoroughly.
Definition
The focus on running tests where outcomes aren’t known upfront. Testing is executed as part of a repeatable cycle and documented thoroughly.
More context
Testing is the disciplined practice of trying changes whose outcomes you do not fully know yet, then measuring and learning. In Strategic Growth Hacking, testing is not random—it is integrated into a documented, repeatable cycle.
Why it matters
Testing turns uncertainty into learning, which is the core engine of improvement.
How to use it
Time-box tests, define a KPI, assign an owner, document the result as a learning experience, and iterate weekly/biweekly.
Common pitfalls
Running tests without measurement, or avoiding tests that carry risk (which often hides the biggest opportunities).
Related terms
- Experiment — A test designed to create learning and move a KPI. An “optimal experiment” is tied to OKRs, measurable, learning-focused, and executable within a short cycle (e.g. a week).
- KPI (Key Performance Indicator) — A measurable number used to guide decisions and evaluate progress. The first step in the process is choosing a KPI that can be measured periodically.
- Learning experience — A mindset where outcomes (including failures or execution issues) are treated as learning that improves future decisions and process quality.
- Testing cycle — A recurring cadence (often weekly or biweekly) where you run the four-phase process end-to-end and document learnings.