Growth lead
A person who centralizes and drives the growth process (e.g. monitoring OKR deployment, maintaining the cadence, and keeping the team aligned).
Definition
A person who centralizes and drives the growth process (e.g. monitoring OKR deployment, maintaining the cadence, and keeping the team aligned).
More context
The growth lead is responsible for keeping the system running: clear direction, consistent cadence, documented learning, and cross-functional coordination. The role is less “idea generator” and more “system operator”.
Why it matters
Without a clear owner of the process, cycles slip, learnings vanish, and growth work becomes ad hoc.
How to use it
Own the cadence, ensure each experiment has an owner and KPI, centralize reporting, and remove bottlenecks (or escalate mandate gaps).
Common pitfalls
Treating the role as marketing-only, or running the process without decision authority and stakeholder buy-in.
Related terms
- Owner — The accountable person for a metric, area, task, or experiment. Clear ownership prevents work from stalling.
- Mandate — The authority to make decisions needed to remove bottlenecks (e.g. buying tools or outsourcing). Lack of mandate is a common pitfall.
- OKR (Objectives and Key Results) — A goal-setting method that connects an Objective (what you want) to Key Results (how you measure progress). Used to steer experiments toward meaningful outcomes.
- Testing cycle — A recurring cadence (often weekly or biweekly) where you run the four-phase process end-to-end and document learnings.