GDPR
EU privacy regulation that impacts tracking and attribution. In practice, it often makes channel-level attribution less reliable.
Definition
EU privacy regulation that impacts tracking and attribution. In practice, it often makes channel-level attribution less reliable.
More context
GDPR changes what you can track and how reliably you can attribute conversions to specific channels. As a result, growth decisions often need to rely more on blended and CRM-based signals.
Why it matters
If you depend on perfect attribution, your decision system becomes fragile. GDPR pushes teams toward more robust measurement practices.
How to use it
Prefer stable outcome metrics (CRM conversions) and blended efficiency metrics; treat channel attribution as directional, not absolute truth.
Common pitfalls
Making big budget decisions based solely on pixel attribution, or assuming analytics tools reflect full reality.
Related terms
- Combined Conversions — A combined view of conversions (often from your CRM) used as a reliable signal when channel-level attribution is noisy.
- CRM — Customer relationship management system. Often the source of truth for leads and conversions (and useful for “combined conversions”).
- Blended CAC — Customer acquisition cost calculated in a blended way (not per-channel attribution), often used when attribution is incomplete.
- Acquisition Profitability — A way to understand whether your acquisition investment is economically sound (what you get back vs. what you spend).