Dashboard (Growth Hacking Dashboard)
A spreadsheet-based dashboard used as a single place to collect growth-related information and support decision-making.
Definition
A spreadsheet-based dashboard used as a single place to collect growth-related information and support decision-making.
More context
The dashboard is a lightweight operating system: OKRs, experiments, tasks, learnings, and key definitions in one place. The goal is to reduce fragmentation so the team can iterate faster.
Why it matters
A single source of truth reduces coordination overhead and makes the testing cycle visible across functions.
How to use it
Centralize direction (OKRs), define KPIs, document experiments and learnings weekly, and keep ownership explicit.
Common pitfalls
Turning the dashboard into reporting theater rather than decision support, or letting it drift without owners maintaining it.
Related terms
- OKR (Objectives and Key Results) — A goal-setting method that connects an Objective (what you want) to Key Results (how you measure progress). Used to steer experiments toward meaningful outcomes.
- Experiment — A test designed to create learning and move a KPI. An “optimal experiment” is tied to OKRs, measurable, learning-focused, and executable within a short cycle (e.g. a week).
- Owner — The accountable person for a metric, area, task, or experiment. Clear ownership prevents work from stalling.
- Learning experience — A mindset where outcomes (including failures or execution issues) are treated as learning that improves future decisions and process quality.