Strategic Growth Hacking

Strategic Growth Hacking is a method I've used and developed while building growth in companies such as Freska (15% MoM Nordic home cleaning startup), Yousician (the world's largest music education app), Paxful (the world's largest P2P crypto marketplace), and hundreds of other startups in Finland, Sweden, and Estonia.

I believe growth hacking should be strategic and cross-functional to make a real impact and build an experimentation culture in the company. Still, often, it falls to be a meaningless performance marketing trick.

If you're interested in exploring growth hacking as a cross-functional systematic test-iteration method aiming to build a powerful growth team and culture in your company, you've come to the right place.