Conversion engine (if → then rules)
A lightweight ruleset that turns repeated questions and high-signal threads into durable assets (docs, templates, pSEO pages) instead of re-answering forever.
Last updated: December 12, 2025
Definition
A lightweight ruleset that turns repeated questions and high-signal threads into durable assets (docs, templates, pSEO pages) instead of re-answering forever.
In practice
- Use simple triggers (e.g. asked 3+ times → create canonical doc/pSEO entry) so operators can execute without permission.
- Always link new assets back to the original threads (proof + context + loop closure).
Common mistakes
- Writing assets without integrating them into onboarding, sales enablement, and canonical link libraries.
- Letting “answers” live only inside a closed community where search and indexing can’t compound.
Related terms
- Community (in GTM30) — The persistent public surface where your users see how your team works, how your product moves, and how you listen — replacing one-way marketing with visible, two-way interaction.
- pSEO (programmatic SEO) — Programmatic content page generation driven by a stable entity model and templates — designed to produce canonical, indexable pages that emit consistent signals.
- Canonical page / canonical link — The single page you want threads, content, ambassadors, and internal tools to link to for a topic — so knowledge compacts instead of fragmenting across repeated answers.
- Signal — A meaningful observation from community, ambassadors, support, or content performance (friction, requests, language patterns, objections) that can be tagged, routed, and acted on.
- Loops (community operating system) — The repeatable mechanisms that turn community work into a compounding engine: presence loop, signal loop, conversion loop, reliability loop, and personalization loop.