How I iterated buyer personas while scaling a B2C startup from €700K to €13M ARR

MarketingMembers onlyVideo
How I iterated buyer personas while scaling a B2C startup from €700K to €13M ARR

Member-Only Content

This post is available exclusively for members. Sign up or sign in to access the full content.

Preview

Buyer personas are never static but iterative! Let's take a look how one buyer persona become 3 major buyer personas while I was scaling B2C startup from €700K to €13M ARR.