Mari Luukkainen

Using OKRs to drive success in social media marketing

Mari Luukkainen -

Social media marketing can be a powerful way to build your brand, engage with customers, and drive business results. However, it's important to have clear goals and a plan to achieve them. That's where OKRs, or Objectives and Key Results, come in. In this post, we'll explore some examples of social media OKRs and how to use them to drive success.

Example 1: Increase Social Media Engagement

Objective: Increase social media engagement by 20% in Q2.

Key Results:

  1. Post at least once a day on all social media platforms, resulting in a 10% increase in engagement.
  2. Run a social media contest, resulting in a 5% increase in engagement.
  3. Use social media listening tools to respond to customer comments and messages, resulting in a 5% increase in engagement.

Example 2: Build a Following on a New Platform

Objective: Build a following of 10,000 on TikTok by the end of Q3.

Key Results:

  1. Post at least one video per day on TikTok, resulting in 5,000 followers by the end of Q2.
  2. Collaborate with influencers on TikTok to reach a wider audience, resulting in 2,500 new followers.
  3. Run a TikTok advertising campaign targeting relevant audiences, resulting in 2,500 new followers.

Example 3: Increase Website Traffic from Social Media

Objective: Increase website traffic from social media by 15% in Q4.

Key Results:

  1. Post content on social media that drives traffic to the website, resulting in a 5% increase in website traffic.
  2. Run a social media advertising campaign targeting audiences likely to engage with the website, resulting in a 5% increase in website traffic.
  3. Use social media analytics to identify which platforms and content drive the most traffic, and adjust strategy accordingly, resulting in a 5% increase in website traffic.

In all of these examples, the OKRs are specific, measurable, and time-bound, which makes it easy to track progress towards the goal. By using OKRs to guide your social media marketing efforts, you can ensure that your team is focused on achieving the outcomes that matter most to your business.