Startups
Is it really worth their time? How a 15-minute demo can drain one hour’s cognitive capacity
What you can do to optimize and respect both their and your time and brain capacity and how you can best use your four to five golden hours of the day.
Marketing
Product-Led Marketing: How to create a product that sells itself
In this post, we're going to be explaining more about what product-led marketing is and why you might want to use it.
Marketing
Best practices for B2B SaaS landing pages
In this article, we will go over the essentials to help you build landing pages that convert.
Growth
How to structure and hire a growth team
If you want to supercharge your startup’s growth, you better bring a growth team on board.
Random
OKRs explained through Harry Potter
Harry banished Lord Voldemort in The Sorcerer’s Stone, but that doesn’t mean that he completed his first objective and obtained the key result.
Marketing
Marketing OKRs: Practical examples and how to use them
As with anything else in business, OKRs will naturally gain momentum as your team experiences success along the way. Choosing attainable (but challenging) Objectives and aligning them to the right key results will keep your team motivated to succeed.
Personal
5 great B2B growth hacks from Icebreaker.vc portfolio companies
If you run a B2B company, you may struggle to find creative growth ideas.
Personal
I have 1M€ ARR agency business - Here's how I failed twice before
I had an idea of scaling what I do when I started my career in affiliate marketing as a kid. Now it's a 1M€ ARR business, but before making it work, I failed twice.
Startups
How to achieve product-market fit (guide for startups)
Achieving a product-market fit can involve varying methods and details. However, the following steps can be applied to getting that product-market fit for just about any business.
Startups
Why growth hacking is everyone's business
The benefits of growth hacking are not reserved for marketing alone; implementing growth hacking techniques across business functions will benefit the entire company in the long term.
Growth
OKRs and how to use them for your growth team
By implementing the OKR framework into your growth team’s goal-setting strategy, you can ensure team members stay engaged and motivated long-term.
Startups
How to attract top (tech) talent to your startup with the perfect job ad
Recruiting the perfect talent to fill any roles starts with writing a convincing and attractive job advert. Here are our top tips on how to write the perfect ad.
Startups
Ultimate guide to growth hacking for SaaS (2021)
In this day and age, “slow and steady” doesn’t actually win the race — at least not if you’re aiming to build a successful SaaS company.
Personal
How to make people trust a cleaning company
Do you use a cleaning service for your home? Trust me, it can be a minefield. What does it have to do with your business? Read on and find out how having a strong narrative changes everything.
Startups
Why people in your startup are not doing the right things and how to correct that
A common belief in the startup world is that if you hire the so-called “self-guided” people, things would automatically fall in place. Let's think again.
Startups
How to get things done with extremely busy people
Stick to the point, demonstrate that you’re offering value, rather than wasting your recipient’s time, and keep it concise, you’ll have a better chance of receiving a speedy reply.
Startups
Finding & communicating the purpose (founder's guide to narratives)
Your startup’s purpose is the “why” behind your company. It is the reason for your existence and specifies the benefit your company will bring to the world.
Random
OKRs, explained through Squid Game
Ins and outs of the OKR framework, through the lens of Squid Game. In case you’ve been living under a rock and haven’t watched the show, be warned of the spoilers ahead!