Best practices for B2B SaaS landing pages
In this article, we will go over the essentials to help you build landing pages that convert.
Marketing
Marketing OKRs: Practical examples and how to use them
As with anything else in business, OKRs will naturally gain momentum as your team experiences success along the way. Choosing attainable (but challenging) Objectives and aligning them to the right key results will keep your team motivated to succeed.
Marketing attribution was always broken and shouldn't be missed
If you understand who your users or customers really are – as a person – and why they chose your product or service, you can develop successful marketing strategies without attribution.
The infamous toilet cam (how to make money online #1)
The late 90’s brought me my first dips into making money online and affiliate marketing. And that brings me to… the family toilet.
Guide to search engine optimization (SEO)
A website owner need not be bothered about ALL the factors and the exact algorithms Google uses to rank websites. But it's essential to know the key components of SEO, how they work and what makes it work: technical, content and authority.
I conversion optimized my friend’s online dating
Instead of making this blog full of business-related jargon let me tell you one entertaining story about that one time when I conversion optimized my friend’s online dating.