Startups
The "I need money for marketing to grow" trap
Simply adding money won’t solve your growth challenges.
Marketing
Marketing
Maximizing growth through online communities: strategies for startups
By engaging genuinely, providing value, and building relationships, startups can leverage these communities for not only growth but also for invaluable insights and lasting brand loyalty.
Marketing
My €0 SEO strategy: Proven success since 1998
This €0 SEO strategy shows that with the right approach and a focus on content, even startups can gain significant market traction without financial investment.
Marketing
Scaling smart: why early-stage founders should rethink big-budget ads and scale-up hires
Let's explore why a more personalized, hands-on approach might be the key at early-stage stage.
Marketing
Balancing digital dominance with traditional marketing: a startup's journey to €13M ARR
Discover why traditional marketing still holds power in a digital age and how you can harness its potential.
Marketing
Navigating ROI in the post-GDPR, cookie-less marketing landscape
Navigate the new marketing landscape with a more holistic, customer-centric approach.
Marketing
Beyond the surface: analytics is more than just reporting raw numbers
While raw numbers are the lifeblood of analytics, they represent just the tip of the iceberg.
Marketing
The ultimate guide to creating effective B2B SaaS lead magnets with Icebreaker.vc portfolio
In this article, we'll explore the key elements of effective B2B SaaS lead magnets and provide tangible examples of content for each element. Let's learn lead magnet building with Logmore, Hoxhunt, Vespia and IPRally from Icebreaker.vc portfolio.
Marketing
Using OKRs to drive success in social media marketing
Using OKRs to guide your social media marketing efforts, you can ensure that your team is focused on achieving the outcomes that matter most to your business.
Marketing
How to use OKRs to drive success in email marketing
By using OKRs to guide your email marketing efforts, you can ensure that your team is focused on achieving the outcomes that matter most to your business.
Marketing
The anatomy of a perfect landing page for B2B SaaS startups with Icebreaker.vc portfolio
In this article, we'll explore the anatomy of a perfect landing page for B2B SaaS startups and provide tangible examples of content for each element. Let's learn with Hoxhunt, Logmore, Fixably, Modash and Klaus from Icebreaker.vc portfolio!
Marketing
How to measure the ROI of your startup's SEO efforts
By understanding the different metrics related to SEO, you can determine whether or not your efforts are paying off. Let’s take a look at some of the key metrics for measuring ROI from SEO.
Marketing
How to use backlinks for startup SEO success
One of the most important aspects of SEO is backlink building, which has the power to help your startup reach its full potential.
Marketing
Growth marketing team structure
If you are looking to get started with (or as) a growth marketing team, here are a few steps you can take to ensure that your efforts are successful.
Marketing
5 ChatGPT B2B lead magnet ideas with prompt examples
Here you can find a list of examples of how to use ChatGPT to generate different types of lead magnets for your B2B business. I hope this guide helps you to get the most out of your lead generation strategy.
Marketing
How to generate lead magnets with ChatGPT (practical example)
How to use ChatGPT to create lead magnets as a MQL conversion goal of your organic traffic.
Marketing
How to use OKRs for your startup's marketing strategy
By setting these objectives and key results, you create measurable goals that everyone in the organization can work together to accomplish.
Marketing
3 SEO tips: how to optimize your startup's search engine visibility (3/3)
For startups, SEO is no longer an afterthought; it’s a fundamental component of online success. Here are some tips to help boost your SEO efforts.