How to attract top (tech) talent to your startup with the perfect job ad
Recruiting the perfect talent to fill any roles starts with writing a convincing and attractive job advert. Here are our top tips on how to write the perfect ad.
Ultimate guide to growth hacking for SaaS (2021)
In this day and age, “slow and steady” doesn’t actually win the race — at least not if you’re aiming to build a successful SaaS company.
How to make people trust a cleaning company
Do you use a cleaning service for your home? Trust me, it can be a minefield. What does it have to do with your business? Read on and find out how having a strong narrative changes everything.
Guide to search engine optimization (SEO)
A website owner need not be bothered about ALL the factors and the exact algorithms Google uses to rank websites. But it's essential to know the key components of SEO, how they work and what makes it work: technical, content and authority.
I conversion optimized my friend’s online dating
Instead of making this blog full of business-related jargon let me tell you one entertaining story about that one time when I conversion optimized my friend’s online dating.
Why people in your startup are not doing the right things and how to correct that
A common belief in the startup world is that if you hire the so-called “self-guided” people, things would automatically fall in place. Let's think again.