Think of a founder’s associate as a rebranded secretary but with a modern twist. They do more than manage schedules and emails - they become your right-hand person, handling various tasks to keep the wheels turning smoothly.

Lately, startups in Berlin have been buzzing with the trend of hiring founder's associates and I haven't seen that happening in the Nordics yet.

What’s all the fuss about? Should you jump on the bandwagon? Let's break it down and see if bringing one on board could be a game-changer for you.

Why hire a founder’s associate?

1. Extra pair of hands: In the chaos of building a startup, having an extra pair of hands can be invaluable. A founder’s associate can help lighten the load, allowing you to focus on strategic decisions and growth. Help you to prioritize when you can offload the "extra."

2. Diverse skill set: Founder’s associates often bring a diverse set of skills to the table. They might be great at operations, marketing, or even tech. This versatility means they can tackle various tasks, filling gaps as needed.

3. Fresh perspectives: New hires bring fresh perspectives. A founder's associate can offer new ideas and solutions you might not have considered. This can be especially helpful in a fast-moving environment where innovation is key.

What makes a good founder’s associate?

1. Versatility: A good founder’s associate should be a jack-of-all-trades. They should be comfortable wearing many hats and shifting gears quickly.

2. Strong communication skills: Clear communication is crucial. Your associate will need to interact with different team members and possibly external partners, so they must articulate ideas and updates effectively.

3. Problem-solving ability: Startups are all about tackling challenges head-on. A great founder’s associate should be a natural problem solver, ready to take on issues as they arise and find creative solutions.

4. Initiative and drive: Look for someone who doesn’t need constant direction. They should be proactive, taking the initiative to identify problems and suggest improvements on their own.

How to find the right candidate

1. Leverage your network: Ask around in your network. Referrals can often lead you to high-quality candidates who have already been vetted by someone you trust.

2. Look for enthusiasm: Find someone passionate about your startup’s mission. Enthusiasm can drive performance and make the associate more invested in the company’s success. This person is the founder's right-hand so they need to share the similar ambition.

3. Check for cultural fit: Ensure that the candidate fits well with your company culture. This can be just as important as their skills and experience, as a good cultural fit can lead to better teamwork and morale.

Making the decision

So, should you hire a founder’s associate? If you find yourself swamped with tasks that pull you away from your core responsibilities, or if you need a fresh perspective to drive innovation, then it might be worth considering.

The right founder’s associate can become a crucial part of your team, helping to push your startup forward. If you're considering hiring a founder's associate, let me know, happy to share experiences from abroad.