Startups
Ultimate guide to growth hacking for SaaS (2021)
In this day and age, “slow and steady” doesn’t actually win the race — at least not if you’re aiming to build a successful SaaS company.
Blog
Early-stage startup growth articles by Mari Luukkainen.
Personal
How to make people trust a cleaning company
Do you use a cleaning service for your home? Trust me, it can be a minefield. What does it have to do with your business? Read on and find out how having a strong narrative changes everything.
Marketing
Guide to search engine optimization (SEO)
A website owner need not be bothered about ALL the factors and the exact algorithms Google uses to rank websites. But it's essential to know the key components of SEO, how they work and what makes it work: technical, content and authority.
Personal
I conversion optimized my friend’s online dating
Instead of making this blog full of business-related jargon let me tell you one entertaining story about that one time when I conversion optimized my friend’s online dating.
Startups
Why people in your startup are not doing the right things and how to correct that
A common belief in the startup world is that if you hire the so-called “self-guided” people, things would automatically fall in place. Let's think again.
Startups
How to get things done with extremely busy people
Stick to the point, demonstrate that you’re offering value, rather than wasting your recipient’s time, and keep it concise, you’ll have a better chance of receiving a speedy reply.
Startups
Finding & communicating the purpose (founder's guide to narratives)
Your startup’s purpose is the “why” behind your company. It is the reason for your existence and specifies the benefit your company will bring to the world.
Random
OKRs, explained through Squid Game
Ins and outs of the OKR framework, through the lens of Squid Game. In case you’ve been living under a rock and haven’t watched the show, be warned of the spoilers ahead!
Marketing
Product marketing OKRs: practical examples and how to use them
Have you set goals for your startup yet? If not, wait no longer.
Startups
Best Zaps for startups (Zapier tips)
Juggling between tasks can make you go crazy - unless you have a lantern genie to help you out. That's Zapier.
Startups
Ethnographic research for startups: how to truly understand your customer
In this article, we explore what ethnographic research is and how it fits into the startup scene.
Startups
A Startup Founder's Guide to Personal Branding - Why and How
Having a strong personal brand as a founder can make the difference between your startup being a success or another failed idea.
Personal
Aloin kouluttamaan kasvuhakkereita ja koulutin 50. Mitä opin?
Opit 8 koulutusryhmää myöhemmin.
Startups
Ultimate guide to growth hacking for SaaS (2020)
In this guide, we’re going to take a look at the best practices for SaaS growth hacking in 2020; from acquiring customers on the fly, to making sure your company achieves profitability within the first few months.
Personal
Aloin kouluttamaan kasvuhakkereita – tausta, tulokset, tulevaisuus
Uskon, että tämän nopean data-analyyttisen testaamisen taidon implementointi yhä useampiin startup-yrityksiin Suomessa mahdollistaa meille useampia menestystarinoita
Startups
Ultimate guide to growth hacking for SaaS (2019)
If you want to hack your SaaS company’s growth, you have to work smart. Not hard.