Marketing
How to turn your outbound B2B sales toward inbound sales
Inbound sales have been the secret to success for B2C businesses since the early 2000s. But what about B2B sales?
Blog
Early-stage startup growth articles by Mari Luukkainen.
Random
Let's learn Ideal Customer Profile (ICP) value generation with Galactic Gaylords NFT
If Galactic Gaylords can do it, so can you.
Startups
Is it really worth their time? How a 15-minute demo can drain one hour’s cognitive capacity
What you can do to optimize and respect both their and your time and brain capacity and how you can best use your four to five golden hours of the day.
Marketing
Product-Led Marketing: How to create a product that sells itself
In this post, we're going to be explaining more about what product-led marketing is and why you might want to use it.
Marketing
Best practices for B2B SaaS landing pages
In this article, we will go over the essentials to help you build landing pages that convert.
Random
Can female NFT artists close the crypto gender gap?
As investor interest shifts towards NFT artworks, will female artists be able to close the gender gap?
Growth
How to structure and hire a growth team
If you want to supercharge your startup’s growth, you better bring a growth team on board.
Random
OKRs explained through Harry Potter
Harry banished Lord Voldemort in The Sorcerer’s Stone, but that doesn’t mean that he completed his first objective and obtained the key result.
Personal
I sold $30K/month worth of diapers on eBay (how to make money online #2)
Miami, Florida, relaxing and figuring out what I’m going to do next. This time, I ended up trying out dropshipping.
Marketing
Marketing OKRs: Practical examples and how to use them
As with anything else in business, OKRs will naturally gain momentum as your team experiences success along the way. Choosing attainable (but challenging) Objectives and aligning them to the right key results will keep your team motivated to succeed.
Personal
5 great B2B growth hacks from Icebreaker.vc portfolio companies
If you run a B2B company, you may struggle to find creative growth ideas.
Personal
I have 1M€ ARR agency business - Here's how I failed twice before
I had an idea of scaling what I do when I started my career in affiliate marketing as a kid. Now it's a 1M€ ARR business, but before making it work, I failed twice.
Startups
How to achieve product-market fit (guide for startups)
Achieving a product-market fit can involve varying methods and details. However, the following steps can be applied to getting that product-market fit for just about any business.
Marketing
Marketing attribution was always broken and shouldn't be missed
If you understand who your users or customers really are – as a person – and why they chose your product or service, you can develop successful marketing strategies without attribution.
Startups
Why growth hacking is everyone's business
The benefits of growth hacking are not reserved for marketing alone; implementing growth hacking techniques across business functions will benefit the entire company in the long term.
Personal
The infamous toilet cam (how to make money online #1)
The late 90’s brought me my first dips into making money online and affiliate marketing. And that brings me to… the family toilet.
Growth
OKRs and how to use them for your growth team
By implementing the OKR framework into your growth team’s goal-setting strategy, you can ensure team members stay engaged and motivated long-term.
Startups
How to attract top (tech) talent to your startup with the perfect job ad
Recruiting the perfect talent to fill any roles starts with writing a convincing and attractive job advert. Here are our top tips on how to write the perfect ad.