Personal
I'm not busy at all
I hope this post inspires you to take a more strategic approach to your time management and find a way to work smarter, not harder.
Blog
Early-stage startup growth articles by Mari Luukkainen.
Startups
The Illusion of busyness
Being busy isn't always a good thing.
Startups
The top 5 mistakes to avoid when pitching to investors
Pitching to investors can be a daunting task, but avoiding these common mistakes can greatly increase your chances of success!
Fiction
Solstice of a Mind
Descent into light and illusion. A science fiction short story.
Marketing
The ultimate guide to creating effective B2B SaaS lead magnets with Icebreaker.vc portfolio
In this article, we'll explore the key elements of effective B2B SaaS lead magnets and provide tangible examples of content for each element. Let's learn lead magnet building with Logmore, Hoxhunt, Vespia and IPRally from Icebreaker.vc portfolio.
Startups
Master customer interviews with The Mom Test-based Notion template for startups
Discover my The Mom Test -based interview template designed to help startups conduct effective customer interviews, refine problem/solution fit, and build successful products.
Startups
Growth hacks for B2B SaaS
In this article, we'll explore some actionable growth hacks for B2B SaaS companies.
Marketing
Using OKRs to drive success in social media marketing
Using OKRs to guide your social media marketing efforts, you can ensure that your team is focused on achieving the outcomes that matter most to your business.
Marketing
How to use OKRs to drive success in email marketing
By using OKRs to guide your email marketing efforts, you can ensure that your team is focused on achieving the outcomes that matter most to your business.
Startups
How to do bottom-up market analysis
By following these steps, you can effectively apply bottom-up market analysis to your startup and gain a deeper understanding of your target market.
Marketing
The anatomy of a perfect landing page for B2B SaaS startups with Icebreaker.vc portfolio
In this article, we'll explore the anatomy of a perfect landing page for B2B SaaS startups and provide tangible examples of content for each element. Let's learn with Hoxhunt, Logmore, Fixably, Modash and Klaus from Icebreaker.vc portfolio!
Startups
Investors want to see cash efficiency: what does it actually mean
Cash efficiency involves the careful handling of cash as an asset in your business. Poor management of cash can lead to large losses for a company, and it greatly decreases the efficiency and profit of the business.
Startups
How to set and achieve your startup's goals
Setting goals for your business can help you stay organized and motivated so you can keep pushing forward. Here's one way to set and achieve the goals that will lead your startup to success.
Marketing
How to measure the ROI of your startup's SEO efforts
By understanding the different metrics related to SEO, you can determine whether or not your efforts are paying off. Let’s take a look at some of the key metrics for measuring ROI from SEO.
Marketing
How to use backlinks for startup SEO success
One of the most important aspects of SEO is backlink building, which has the power to help your startup reach its full potential.
Startups
Startup CEOs tips for managing a team
Here's a list of learnings from Icebreaker.vc portfolio of 100+ early-stage founder to CEOs and their best practices for building and motivating a successful team.
Growth
I'm a new Head of Growth, what should I do first
Overall, the key to regularly reviewing and adjusting your growth plan is to remain flexible and adaptable, and to be willing to make changes as needed in order to drive growth and achieve the company's goals.
Marketing
Growth marketing team structure
If you are looking to get started with (or as) a growth marketing team, here are a few steps you can take to ensure that your efforts are successful.