Personal
My last 5 investments and why they got my attention
The reasons behind my investment in five unique startups over the past year.
Blog
Early-stage startup growth articles by Mari Luukkainen.
Startups
I checked 100 AI startups last week, here's the VC's candid take
Explore a VC's take on evaluating AI startups.
Startups
Why set up Growth Operations in early-stage startups?
Discover the importance of Growth Operations in startups for scalable, informed, and sustainable foundations, preparing businesses for future success.
Startups
Sustainability startups need a solid financial plan
The startups that will stand out to VCs and make a lasting impact are those that pair their environmental mission with a clear, solid plan for profitability.
Random
What companions of Baldur's Gate 3 can teach you about growth hacking
What each Baldur's Gate 3 companion can teach us about mastering the art of business growth.
Marketing
Maximizing growth through online communities: strategies for startups
By engaging genuinely, providing value, and building relationships, startups can leverage these communities for not only growth but also for invaluable insights and lasting brand loyalty.
Startups
The reality check for aspiring founders: is the VC route right for you?
How big do you want your venture to be, and is the VC-funded path the right one for you?
Marketing
My €0 SEO strategy: Proven success since 1998
This €0 SEO strategy shows that with the right approach and a focus on content, even startups can gain significant market traction without financial investment.
Startups
How startups can thrive with teams working from anywhere
Gone are the days when being in an office from nine to five was the norm - finally!
Random
How 100 hours of Baldur's Gate 3 unlocks the secrets of growth hacking
Here's what Baldur's Gate 3 can teach us all about growth hacking.
Startups
Transforming pilot projects into long-term revenue streams: a strategic guide for startups
In this post, we'll explore practical strategies and examples to make transition from pilots to recurring revenue.
Startups
Streamlining startup revenue for VC discussions: prioritizing recurring Income
For startups seeking VC funding, clarity in financial discussions is key.
Marketing
Scaling smart: why early-stage founders should rethink big-budget ads and scale-up hires
Let's explore why a more personalized, hands-on approach might be the key at early-stage stage.
Startups
The dangers of 'creative' metrics in startup pitches: a pre-seed VC's perspective
Metrics are more than just figures; they're the heartbeat of your startup's story. Stick to the real ones, and let your genuine progress shine. That’s the kind of story investors want to be part of.
Growth
Metrics that matter: a guide to measuring the success of your growth hacking initiatives
This article breaks down the key metrics and tools to track, helping you optimize your strategies for maximum impact.
Startups
Growth hacking techniques to accelerate startup growth
In this article, we'll explore some tried-and-true growth hacking techniques, complete with real-world examples to inspire your own strategies.
Startups
Resilience in entrepreneurship
Explore firsthand experiences from my entrepreneurial journey, underscoring the vital role of resilience.
Startups
The crossroads of startup: to pivot or to persevere?
Step into the shoes of an entrepreneur on the brink of failure. This blog post narrates a story that guides you on how to make the tough decision to pivot or persevere.