Personal
I sold $30K/month worth of diapers on eBay (how to make money online #2)
Miami, Florida, relaxing and figuring out what I’m going to do next. This time, I ended up trying out dropshipping.
Mari Luukkainen
Pre-seed VC investor, growth operator, startup growth advisor, and keynote speaker. On this site, I share learnings about startup growth.
Marketing
Marketing OKRs: Practical examples and how to use them
As with anything else in business, OKRs will naturally gain momentum as your team experiences success along the way. Choosing attainable (but challenging) Objectives and aligning them to the right key results will keep your team motivated to succeed.
Personal
5 great B2B growth hacks from Icebreaker.vc portfolio companies
If you run a B2B company, you may struggle to find creative growth ideas.
Personal
I have 1M€ ARR agency business - Here's how I failed twice before
I had an idea of scaling what I do when I started my career in affiliate marketing as a kid. Now it's a 1M€ ARR business, but before making it work, I failed twice.
Startups
How to achieve product-market fit (guide for startups)
Achieving a product-market fit can involve varying methods and details. However, the following steps can be applied to getting that product-market fit for just about any business.
Marketing
Marketing attribution was always broken and shouldn't be missed
If you understand who your users or customers really are – as a person – and why they chose your product or service, you can develop successful marketing strategies without attribution.
Startups
Why growth hacking is everyone's business
The benefits of growth hacking are not reserved for marketing alone; implementing growth hacking techniques across business functions will benefit the entire company in the long term.
Personal
The infamous toilet cam (how to make money online #1)
The late 90’s brought me my first dips into making money online and affiliate marketing. And that brings me to… the family toilet.
Growth
OKRs and how to use them for your growth team
By implementing the OKR framework into your growth team’s goal-setting strategy, you can ensure team members stay engaged and motivated long-term.
Startups
How to attract top (tech) talent to your startup with the perfect job ad
Recruiting the perfect talent to fill any roles starts with writing a convincing and attractive job advert. Here are our top tips on how to write the perfect ad.
Startups
Ultimate guide to growth hacking for SaaS (2021)
In this day and age, “slow and steady” doesn’t actually win the race — at least not if you’re aiming to build a successful SaaS company.
Personal
How to make people trust a cleaning company
Do you use a cleaning service for your home? Trust me, it can be a minefield. What does it have to do with your business? Read on and find out how having a strong narrative changes everything.
Marketing
Guide to search engine optimization (SEO)
A website owner need not be bothered about ALL the factors and the exact algorithms Google uses to rank websites. But it's essential to know the key components of SEO, how they work and what makes it work: technical, content and authority.
Personal
I conversion optimized my friend’s online dating
Instead of making this blog full of business-related jargon let me tell you one entertaining story about that one time when I conversion optimized my friend’s online dating.
Startups
Why people in your startup are not doing the right things and how to correct that
A common belief in the startup world is that if you hire the so-called “self-guided” people, things would automatically fall in place. Let's think again.
Startups
How to get things done with extremely busy people
Stick to the point, demonstrate that you’re offering value, rather than wasting your recipient’s time, and keep it concise, you’ll have a better chance of receiving a speedy reply.
Startups
Finding & communicating the purpose (founder's guide to narratives)
Your startup’s purpose is the “why” behind your company. It is the reason for your existence and specifies the benefit your company will bring to the world.
Random
OKRs, explained through Squid Game
Ins and outs of the OKR framework, through the lens of Squid Game. In case you’ve been living under a rock and haven’t watched the show, be warned of the spoilers ahead!
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