Growth
Guide to online and offline B2C growth hacking
This article discusses how B2C businesses can integrate people-centric and tech-centric approaches to drive that all-elusive hockey stick growth.
Mari Luukkainen
Pre-seed VC investor, growth operator, startup growth advisor, and keynote speaker. On this site, I share learnings about startup growth.
Growth
Growth hacking pitfalls - reasons behind "GH doesn't work for us"
Growth hacking works for every single company at any stage IF you don't step into these common pitfalls.
Growth
AAARRR funnel growth hacking step by step
Most startups and small business entrepreneurs have heard the term “pirate metrics” thrown around. It’s not some lofty snake oil-style methodology — in fact, startups and entrepreneurs can get a lot out of the AAARRR funnel.
Personal
5 cases from my deep SEO past
Me and my awesome cousin Jarno had a late night SEO nostalgia which felt worth of sharing - enjoy 5 nostalgic SEO cases from the last decade...
Growth
How to get started with product-led growth
To compete at the top of the industry and build a truly great software company, you need to apply a product-led strategy.
Growth
Making your non-systematic ecommerce growth more systematic
During this session I'll dig into how Virtasenkauppa doubled its revenue in one year with a model we've been replicating with other ecommerce clients as well.
Startups
Beyond lead generation: sales and customer success growth hacking
Growth hacking is mostly focused on initial marketing or lead generation. But what happens after that?
Marketing
How to write Lead Nurtures that convert
In this guide, we will take a look at and explain some of the most effective lead nurturing tactics you can use within your business.
Startups
Transformation from a sales driven B2B to inbound driven growth
"We got to 1M€ ARR by doing outbound sales and now want to test inbound." Say no more!
Growth
How to fit a growth team into the organization (practical examples)
In this article, I’m going to show you exactly what your Head of Growth should be doing, how major companies like AirBnB and Facebook fit their growth teams into their organizations, and how you can make your growth team work in sync with the rest of your organization.
Marketing
How to turn your outbound B2B sales toward inbound sales
Inbound sales have been the secret to success for B2C businesses since the early 2000s. But what about B2B sales?
Random
Let's learn Ideal Customer Profile (ICP) value generation with Galactic Gaylords NFT
If Galactic Gaylords can do it, so can you.
Startups
Is it really worth their time? How a 15-minute demo can drain one hour’s cognitive capacity
What you can do to optimize and respect both their and your time and brain capacity and how you can best use your four to five golden hours of the day.
Marketing
Product-Led Marketing: How to create a product that sells itself
In this post, we're going to be explaining more about what product-led marketing is and why you might want to use it.
Marketing
Best practices for B2B SaaS landing pages
In this article, we will go over the essentials to help you build landing pages that convert.
Random
Can female NFT artists close the crypto gender gap?
As investor interest shifts towards NFT artworks, will female artists be able to close the gender gap?
Growth
How to structure and hire a growth team
If you want to supercharge your startup’s growth, you better bring a growth team on board.
Random
OKRs explained through Harry Potter
Harry banished Lord Voldemort in The Sorcerer’s Stone, but that doesn’t mean that he completed his first objective and obtained the key result.
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