Marketing
3 SEO tips: how to optimize your startup's search engine visibility (1/3)
This series is a list of SEO tips that will help you get noticed online and increase your visibility.
Mari Luukkainen
Pre-seed VC investor, growth operator, startup growth advisor, and keynote speaker. On this site, I share learnings about startup growth.
Startups
OKRs for sales
Follow the guidelines here and use the examples as inspiration to create OKRs that keep your team motivated and set them up for long-term success.
Growth
Test iteration: core process of growth hacking
In this article, I will show you how to make growth hacking work by reducing it to its barebones: test iteration.
Marketing
Webflow + Zapier — marketing automation made simple
A key lever to scalable growth for any startup is understanding the most profitable traction channels and automating them.
Startups
Fundraising tips And 5 great pitch deck examples
Here are some tips to get started and some pitch deck examples you can take inspiration from.
Marketing
Lean & mean: growth hacking and marketing automation
Marketing automation allows you to build communication at scale and is a vital trait for any startup planning to succeed.
Random
✨ Venture Capital Horoscope — Understand your true self as an investor ✨
Yes, there’s a such thing. You’ve come to the right place.
Fiction
The Second Fall (Fully Automated Luxury Gay Space Communism in Blockchain Metaverse)
A science fiction short story.
Startups
Why starting marketing and sales too early will hurt your startup
Are you really clear about the problem you are solving for your prospective customers and who they are?
Startups
How to find a cofounder and first clients for your startup
Whether it’s a cofounder, early hires, or your first customers, you must know how to identify the right type of people and how to connect with them.
Startups
Startup's guide to discovering your unique selling points
This guide will give you the step-by-step process to ensure your USP positions your brand for success.
Startups
Startup founder's mindset: do you really have what it takes to be a successful founder
In this article, we will look at what it takes to become a successful startup founder.
Startups
Growth hacks for startups
Growth hacks for start-ups can be an effective and often inexpensive way to help your start-up business or venture acquire new and loyal customers, sell services and products, and establish brand recognition
Growth
6 examples of test iteration for growth hacking
In this guide, we’ll break down the basics of test iteration for SaaS startups and cover six tangible examples of test iteration in action.
Startups
How to identify product/market fit signals (pre product/market fit growth hacking)
Product/market fit is a scenario that occurs when a business’s value proposition, its customers, and its distribution channels finally sync.
Startups
Make your startup fundable with profitable customer acquisition
Are you struggling to convince investors to back your startup? You’re not alone, but the reason for your difficulties
Startups
How to validate a startup business idea with $0
You can't start making those investments until you've validated your idea. So do the work and cycle through as many ideas as possible where your only investment is time.
Personal
I was a Norwegian fishing guru
Story about how everything doesn't have to be perfect to work. 🎣
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