Marketing
How to use OKRs to drive success in email marketing
By using OKRs to guide your email marketing efforts, you can ensure that your team is focused on achieving the outcomes that matter most to your business.
Mari Luukkainen
Pre-seed VC investor, growth operator, startup growth advisor, and keynote speaker. On this site, I share learnings about startup growth.
Startups
How to do bottom-up market analysis
By following these steps, you can effectively apply bottom-up market analysis to your startup and gain a deeper understanding of your target market.
Marketing
The anatomy of a perfect landing page for B2B SaaS startups with Icebreaker.vc portfolio
In this article, we'll explore the anatomy of a perfect landing page for B2B SaaS startups and provide tangible examples of content for each element. Let's learn with Hoxhunt, Logmore, Fixably, Modash and Klaus from Icebreaker.vc portfolio!
Startups
Investors want to see cash efficiency: what does it actually mean
Cash efficiency involves the careful handling of cash as an asset in your business. Poor management of cash can lead to large losses for a company, and it greatly decreases the efficiency and profit of the business.
Startups
How to set and achieve your startup's goals
Setting goals for your business can help you stay organized and motivated so you can keep pushing forward. Here's one way to set and achieve the goals that will lead your startup to success.
Marketing
How to measure the ROI of your startup's SEO efforts
By understanding the different metrics related to SEO, you can determine whether or not your efforts are paying off. Let’s take a look at some of the key metrics for measuring ROI from SEO.
Marketing
How to use backlinks for startup SEO success
One of the most important aspects of SEO is backlink building, which has the power to help your startup reach its full potential.
Startups
Startup CEOs tips for managing a team
Here's a list of learnings from Icebreaker.vc portfolio of 100+ early-stage founder to CEOs and their best practices for building and motivating a successful team.
Growth
I'm a new Head of Growth, what should I do first
Overall, the key to regularly reviewing and adjusting your growth plan is to remain flexible and adaptable, and to be willing to make changes as needed in order to drive growth and achieve the company's goals.
Marketing
Growth marketing team structure
If you are looking to get started with (or as) a growth marketing team, here are a few steps you can take to ensure that your efforts are successful.
Growth
Growth team structure
Growth team structure examples and how to get started.
Marketing
5 ChatGPT B2B lead magnet ideas with prompt examples
Here you can find a list of examples of how to use ChatGPT to generate different types of lead magnets for your B2B business. I hope this guide helps you to get the most out of your lead generation strategy.
Marketing
How to generate lead magnets with ChatGPT (practical example)
How to use ChatGPT to create lead magnets as a MQL conversion goal of your organic traffic.
Marketing
How to use OKRs for your startup's marketing strategy
By setting these objectives and key results, you create measurable goals that everyone in the organization can work together to accomplish.
Startups
How to make meetings efficient
TLDR; set an agenda ahead of time, stick to time limits, keep meetings small, involve everyone in discussions, and encourage open dialogue whenever possible.
Marketing
3 SEO tips: how to optimize your startup's search engine visibility (3/3)
For startups, SEO is no longer an afterthought; it’s a fundamental component of online success. Here are some tips to help boost your SEO efforts.
Marketing
3 SEO tips: how to optimize your startup's search engine visibility (2/3)
SEO aims to ensure your website is optimized for the keywords customers use to search for your products and services. Here are some top tips to help startups make the most of their SEO efforts.
Marketing
Examples of product marketing
It doesn’t matter what products or services you sell or to whom you’re trying to sell them. Your company’s product marketing strategy plays a pivotal role in your success or failure.
books,now,hash-timeline,hash-gallery,fiction