Marketing
Navigating ROI in the post-GDPR, cookie-less marketing landscape
Navigate the new marketing landscape with a more holistic, customer-centric approach.
Mari Luukkainen
Pre-seed VC investor, growth operator, startup growth advisor, and keynote speaker. On this site, I share learnings about startup growth.
Startups
The resilience mindset
I've been having some thought-provoking conversations lately, and it's become abundantly clear that resilience is the magic ingredient that separates the dreamers from the doers.
Startups
Founder's guide to SDR: mastering founder-led sales with LinkedIn Sales Navigator
In this actionable guide, we will focus on using LinkedIn Sales Navigator to empower founders with little or no SDR experience to kickstart their founder-led sales efforts.
Marketing
Beyond the surface: analytics is more than just reporting raw numbers
While raw numbers are the lifeblood of analytics, they represent just the tip of the iceberg.
Startups
You can't save something “a little bit” – why startups need to talk about their big idea
As a startup founder, it's important to talk about that big idea. Here are the reasons why.
Startups
Why can't CEOs lead the growth?
Let the CEO rest and have the right person do the job. Look for CGOs or create your own growth team.
Startups
Building a winning startup team
The success of a startup hinges upon the strength of its team. Building a winning startup team is not just about finding talented individuals; it's about finding the right combination of skills, expertise, and personalities that will drive your business forward.
From idea to MVP: a step-by-step guide to validating your startup concept
Transforming a brilliant startup idea into a viable Minimum Viable Product (MVP) requires a systematic approach to ensure its market
Startups
The art of bootstrapping: how to start a business with limited resources
By adopting a lean mindset, focusing on essentials, leveraging cost-effective tools, tapping into your network, and prioritizing customer acquisition and retention, you can build a strong foundation for your business's success.
Growth
Overcoming idea paralysis in growth hacking
In this article, we will explore effective strategies to break free from the shackles of idea paralysis and ignite your growth hacking engine.
Personal
I'm not busy at all
I hope this post inspires you to take a more strategic approach to your time management and find a way to work smarter, not harder.
Startups
The Illusion of busyness
Being busy isn't always a good thing.
Startups
The top 5 mistakes to avoid when pitching to investors
Pitching to investors can be a daunting task, but avoiding these common mistakes can greatly increase your chances of success!
Fiction
Solstice of a Mind
Descent into light and illusion. A science fiction short story.
Marketing
The ultimate guide to creating effective B2B SaaS lead magnets with Icebreaker.vc portfolio
In this article, we'll explore the key elements of effective B2B SaaS lead magnets and provide tangible examples of content for each element. Let's learn lead magnet building with Logmore, Hoxhunt, Vespia and IPRally from Icebreaker.vc portfolio.
Startups
Master customer interviews with The Mom Test-based Notion template for startups
Discover my The Mom Test -based interview template designed to help startups conduct effective customer interviews, refine problem/solution fit, and build successful products.
Startups
Growth hacks for B2B SaaS
In this article, we'll explore some actionable growth hacks for B2B SaaS companies.
Marketing
Using OKRs to drive success in social media marketing
Using OKRs to guide your social media marketing efforts, you can ensure that your team is focused on achieving the outcomes that matter most to your business.
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