Rise of SAFE monsters
It seems that in today’s opportunistic market, the concept of a clean cap table is becoming a thing of the past. Here's tips how to deal with it.
Mari Luukkainen
Pre-seed VC investor, growth operator, startup growth advisor, and keynote speaker. On this site, I share learnings about startup growth.
What investors really mean by "traction"
It's like being asked to explain the meaning of life in a single breath.
The quality obsession every Finnish B2C startup needs
In the fiercely competitive world of B2C startups, quality isn't just a feature.
The high achiever's paradox: Navigating growth hacking's stop-and-go process
How high achievers can master growth hacking by integrating strategic pauses for reflection and documentation, ensuring efficient progress and team synergy.
When gaming gurus go startup: a fresh play in Finland's ecosystem
Exploring the impact of gaming industry veterans on the Finnish startup ecosystem, highlighting their unique approach to creativity, iteration, and prototyping in driving innovation.
My last 5 investments and why they got my attention
The reasons behind my investment in five unique startups over the past year.