Vibe Coding
How I built a massive multilingual pSEO architecture without losing my mind
Programmatic content that actually ranks.
Mari Luukkainen
Zero to 8 figures more than once. Founder. VC. Growth with intent.
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Blog
Marketing
AI search (GEO) is just SEO with higher stakes
AI search uses authority signals to shape AI answers. Here’s how SEO, trust, and LinkedIn influence what gets quoted.
Marketing
How I built (and evolved) product–market fit at Freska
How Freska built and evolved product–market fit by shifting ICPs from millennials to moms to high-income families.
Vibe Coding
Planning my 2nd SaaS
Seen this fail in VC dealflow and still giving it a shot. Turning my growth model into a product, with a different approach.
Vibe Coding
How Heidi went from my growth hacking intern to building a viral iOS app
How Heidi turned a vibe coding afternoon into a viral iOS app with 4.9 stars and 4K downloads.
Vibe Coding
I can now buy one 24-pack of White Monster per month with my SaaS MRR
I’ve now officially hit the MRR milestone where I can afford a 24-pack of White Monster every month.
Vibe Coding
I built and monetized a SaaS in 6 days - what’s stopping you?
Here’s how I went from investor to indie builder.
What I do
Pitchkit
Pitchkit gives you structure, scoring, and narrative tools that match how VCs think.
Herizon
Non-profit saving the Nordic welfare society by employing international talent.
Early-stage startup growth
Exploring, writing, and speaking about early-stage startup growth.
Playground of things
Playground of things.