Startups
Why old GTM playbooks stop working after 10 years
The people who used to make purchase decisions ten years ago aren’t the same people making them today.
Mari Luukkainen
Zero to 8 figures more than once. Founder. VC. Growth with intent.
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Blog
Startups
How to find ideas as an indie dev or a startup founder
How indie devs and startup founders can spot business ideas by solving everyday problems, testing simple fixes, and scaling what works.
Vibe Coding
Why I don't use static design workflows anymore
It just slows everything down.
Vibe Coding
What I’ve learned from building prompt files
Making prompts reliable.
Personal
I tried to fake being pregnant for AdSense money when the house mom affiliate queen was in prison
A Finnish woman made six figures from mom blogs even while in prison. I tried to copy it as a teenage nerd and failed.
Vibe Coding
How I built a massive multilingual pSEO architecture without losing my mind
Programmatic content that actually ranks.
Marketing
AI search (GEO) is just SEO with higher stakes
AI search uses authority signals to shape AI answers. Here’s how SEO, trust, and LinkedIn influence what gets quoted.
What I do
Pitchkit
Pitchkit gives you structure, scoring, and narrative tools that match how VCs think.
Herizon
Non-profit saving the Nordic welfare society by employing international talent.
Early-stage startup growth
Exploring, writing, and speaking about early-stage startup growth.
Playground of things
Playground of things.